During the organization of Expo Beauty 2017 exhibition major advertising and PR-campaigns are held. Campaigns designed in such a way as to attract the target audience for each of the exhibition section.
Traditional advertisements are placed on radio and television, in the print media. Also the opportunities of the Internet are widely used: the promotion of the exhibition brand in search engines, posting press releases, news, announcements, banners on thematic resources, portals and blogs, publications in social networks.
For the industry professionals regular Exhibition newsletters are sent by e-mail.