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Expo Beauty

       

Information for the press


New technologies and trends of beauty industry at the exhibition EXPO BEAUTY 2017

From the 24th till the 26th of March the exhibition EXPO BEAUTY 2017 will be held in the SCONTO HALLE (Melngaila 1a), which will gather together the biggest representatives of beauty industry and thousands of visitors interested in the novelties and current trends in the sphere of health and beauty on one platform. EXPO BEAUTY will be the place for holding several new and unique events promising to become noticeable ones in the industry in the Latvian market.

The largest event will include the series of educational meetings "Beauty classes", where Latvian headliners and experts from all modern directions of beauty industry will take part. During the three days leading make-up artists, hairdressers, cosmetologists, plastic surgeons, manicurists will give master classes, workshops and acquaint the professionals of the industry with modern technologies and methods of work as well as they will present new products and technicues of their application. Among the speakers of the "Beauty classes" there will be the owner of the network of beauty saloons "Andrey Silchenko" and the businessman Andrey Silchenko, the image maker Bernatovich, the dermatologist Raimond Karls, the specialist in a plastic make-up Roman Kaboshko, the specialist in manual plasticity and face fittness Larisa Vitvinova, the teachers of School of massage technologies "SPA SCHOOL" Aija Ercmane and Yanina Vasilyeva, the make-up artists Eva Strautmane , Laura Valuta and Yuliya Mongolka , the international permanent make-up coach Helen Belinskaya (Russia), the coach of Russian Academy of Hairdressers and the expert of female hairstyles and coloring Alexander Slavin and others.


In addition, the exhibition pragramme traditionally includes a number of competitions of professional experts, who will visually and effectively show the most advanced technologies of their work on the competitive platform. Thus, there will be a second-time organized competition "Creative Make-up", the Fist Independent Baltic Contest of Professionals in a permanent make-up. Masters will take part in "The Open competition of make-up artists", in "The Open competition of hairdressers". The Championship of Students of SPA School "Masters' Avenue" and the competition "Fashion Face" will be also held. Such companies as "Double D Professional", the school of massage technologies "SPA SCHOOL", the image school-studio"UNASTYLE", the Baltic Association of spesialists in image, the Baltic Association of make-up artists and image designers, the Latvian Association of Beauty Experts have become the coorganizers of the exhibition programme this year. The training centre "Make-up/ Atellier/ Paris/ Latvia" is an invariable partner of the project "EXPO BEAUTY". Their team of professional make-up artists will give the series of master-classes for all comers, create make-up and consult the visitors for free.

Traditionally at the exhibition EXPO BEAUTY, the products and services of Latvian and foreign companies in the sphere of beauty will be presented. They are professional equipment and cosmetics means for beauty saloons, products for hairdressers and sun tanning parlors (sunbeds), products and devices for a permanent make-up and drawing tattoos, manicure services, massage equipment, decorative cosmetics means, accessories and jewelry for body and hair as well as current offers of professional training centres. Among the brands, whose representatives have already submitted the apapplication for participation in the exhibition, there are companies: Schwarzkopf, NYX, "Micabella", "NICE Cosmetics", SLA Paris, Angel Professional, Lashprof, Dermosil, MISSHA, PURE IDENTITY, ARCAYA and many others.

About the project:

EXPO BEAUTY is an effective platform for the solution of marketing, image and sales promotion tasks, which brings together local and foreign manufacturers, distributors, specialists in beauty industry and their clients. Annually more than 150 companies representing well-known brands and advanced technologies from Latvia, Estonia, Lithuania, Greece, Italy and Russia display their products and services on the exhibition space with a total area of 7,5 thousand
sq.m. Every year the exhibition is attended by approximately 13 thousand visitors.

Additional information: +371 29510220; +371 20003205
mail: office@latexpo.lv

https://www.facebook.com/expobeauty.lv/

The information is prepared by Irena Drozdova
Marketing agency PR LINIJA
+371 29287890; +371 29410304
linija@pr-linija.lv